Privacy-First Email Campaigns
Strategies to embed privacy into every message without sacrificing performance or user engagement.
Strategic CRM & Email Marketing
Crafting intelligent customer journeys that
build trust, drive action, and ensure privacy-first compliance.
Expertise
Email Marketing
- Advanced segmentation & re-engagement
- Automated lifecycle flow design
- Hyper-personalization with behavioral data
- A/B testing & performance optimization
CRM Strategy
- Integrated cross-channel CRM planning
- Data-driven campaign architecture
- Global team collaboration & alignment
- CRM platform migration support
Privacy & Compliance
- GDPR & global privacy regulation compliance
- Ethical audience segmentation practices
- Building trust through transparent data use
- Consent management strategy
Selected Projects
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Calvin Klein
Redesigned lifecycle flows using Salesforce MC and dynamic content.
Impact: +18% Average Open Rate, +12% Click-Through Rate
Project Details & Approach
This project involved a comprehensive audit of existing email lifecycle flows within Salesforce Marketing Cloud. The goal was to identify bottlenecks and opportunities for increased engagement and conversion. We implemented dynamic content blocks based on user purchase history and browsing behavior, creating a more personalized experience.
Key Strategies:
- Behavioral Segmentation
- Dynamic Content Personalization
- A/B Testing on Subject Lines & CTAs
- Automated Journey Optimization
Technologies Used:
- Salesforce Marketing Cloud (SFMC)
- Journey Builder
- Ampscript (for dynamic content)
- Google Analytics (for tracking)
The result was a significant uplift in key email marketing metrics, demonstrating the power of a data-driven and personalized approach.
View Full Case Study →
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Cinetree
Developed CRM/editorial hybrid strategy with cultural partners.
Impact: +60% Engagement Rate, Significant Brand Reach Increase
Project Details & Approach
Working with Cinetree, a curated film platform, we blended traditional CRM lifecycle messaging with rich editorial content from their cultural partners. This involved creating a content calendar that aligned CRM touchpoints with new film releases and partner collaborations.
Key Strategies:
- Content Calendar Integration
- Collaborative Content Creation
- Audience Interest Profiling
- Cross-Promotion with Partners
Technologies Used:
- Custom CRM Platform
- Email Service Provider (ESP)
- Content Management System (CMS)
This hybrid approach fostered a stronger connection with the audience, positioning Cinetree as a cultural curator, not just a streaming service.
View Full Case Study →
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Jazz International Rotterdam
Segmented CRM strategy for events, improving localization.
Impact: +15% Event Attendance, +22% Email Engagement
Project Details & Approach
For Jazz International Rotterdam, the challenge was to effectively communicate with a diverse audience with varying musical tastes and geographic locations. We implemented a granular segmentation strategy based on past attendance, stated preferences, and location data.
Key Strategies:
- Granular Audience Segmentation
- Localized Event Promotion
- Personalized Artist Spotlights
- A/B Testing on Messaging
Technologies Used:
- CRM Platform
- Email Marketing Platform
- Ticketing System Integration
This targeted approach ensured that subscribers received information most relevant to them, leading to increased engagement and ticket sales.
View Full Case Study →
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Kinderopvang Mundo
Video-first outreach during COVID to connect with families.
Impact: +20% Social Media Engagement
Project Details & Approach
During the challenging period of COVID-19, maintaining connection with families was paramount for Kinderopvang Mundo (childcare). We shifted the CRM strategy to a video-first approach, delivering warm, informative, and engaging video messages via email and social channels.
Key Strategies:
- Video Content Production
- Multi-channel Distribution (Email, Social)
- Empathetic Messaging
- Community Building
Technologies Used:
- Video Hosting Platform
- Email Marketing Platform
- Social Media Platforms
This approach fostered a sense of community and trust during a time of uncertainty, significantly boosting social media engagement and positive sentiment.
View Full Case Study →Latest Insights
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Lifecycle Strategy 101
Fundamental principles for building customer journeys that effectively nurture leads and drive conversions.
Get in Touch
Whether you have a specific project in mind, a question about CRM strategy, or just want to say hello, feel free to reach out.